@biancacuriel

welcome to my portfolio.

these past projects span social strategy, creative direction, photography, design, and ai-generated content.

koa makes skincare for people who actually go outside, with the design sensibility of a fashion brand and the ingredient integrity of a wellness one. for 3 years, i ran it all: campaigns, shoots, graphics, and pioneering generative ai content for the brand.

priscavera is a new york fashion label with italian craftsmanship at its core. i curated the full feed, shot editorials, shot the ss23 campaign (yes, the one with lisa rinna's runway debut), and kept the community engaged.

the cultural heart of santa cruz county. i grew their following 35% in 9 months by concepting, photographing, and directing campaigns from scratch, with geo-targeted pushes around major openings.

maintained brand voice across video content using capcut and adobe premiere pro. created the top-performing post in the entire program. monitored trends via canto to generate high-performing content.

developing data-driven content strategies, ad placement recommendations, and audience sentiment reporting via cisionone for multiple clients across industries.